Kristian Bush, Cher Lloyd and ScHoolboy Q will headline Frontier Fiesta when it is held March 26-28 at TDECU Stadium.
The three artists form the highest-paid lineup to perform at Frontier Fiesta as part of the organization’s plan to bring more recognizable artists to the festival.
“It’s going to cause a lot of buzz. They’re big names. They’re people that you’re going to recognize,” said Frontier Fiesta chair Kelley Poblete.
Lloyd, whose performance is presented by the Student Programming Board, will bring her talents to TDECU Stadium on Friday, March 27. Lloyd is known for her hit single “Want U Back” and for finishing fourth on the seventh season of X Factor UK.
“At the most basic level, the concert seating has so much room to grow with 40,000 seats. The parking lot is also double the size as last year,” said Director of Cookoff Meghan Meriano
Poblete said Frontier Fiesta moving back to the football stadium is an important moment for the organization.
“Frontier Fiesta originally started at the stadium,” Poblete said. “We’re moving back home, and I think people will like the sights.”